We’re Virgin Experience Gifts, a leading provider of experience gifts in the US.
We believe that life’s about collecting more stories, not more stuff. For more than 15 years, we’ve been on a mission to spread the magic of experience gifting across the US - from life’s big bucket list moments like skydives and supercars, to wine tastings, spa days, food tours and beyond. With thousands of extraordinary, nationwide adventures to choose from, we believe it when we say we’ve got a unique gift for everyone!
We’ll be the latest addition to Virgin’s US operations, joining the likes of Hotels, Holidays, and Voyages, as well as those shooting for the stars at Virgin Galactic. While it’s an exciting time for us, we wanted to reassure you that all the things you love about Cloud 9 will remain the same.
So, where did it all start?
Since 2005, we’ve been pioneering experience gifting across the US. After 15 incredible years as Cloud 9 Living, we joined the Virgin family in March 2021 and rebranded as Virgin Experience Gifts.
We’re still packed with the same determination and passion that we’ve always had, now strengthened by Virgin. Our unique energy and spirit helps us deliver extraordinary moments for everyone, everyday.
Our Brands
Backed by private equity firm Equistone, we're home to a supercharged world of experiences. Find out more about our brands:
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Virgin Experience Days
We're the UK’s leading provider of experience gifting.
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Virgin Incentives
Our award winning B2B (Business Direct) team, who sell our experiences and gift cards to UK and US businesses.
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Virgin Experience Gifts
Acquired in 2021, our US offering of experience gifts.