Virgin Experience Days
We launched back in 1988 as Acorne Sports Ltd. Before experience gifts were on people’s radar, we were pioneering the promise that the best things in life aren’t things.
Since 2002, we’ve been proud members of the Virgin family, joining the likes of Virgin Atlantic, Virgin Holidays and Virgin Media.
Our Purpose
Ordinary is everywhere, because it’s easy. But we go further, striving for extra at every turn. We look after the small details, we think about the big picture, and we piece it all together to create something really, really special.
Our products positively glow with it, transporting our customers to the most incredible worlds. Together with our partners, we open doors to five-star hotels, and unlock Michelin-starred menus. We have you driving Ferraris, jumping out the sky… we have you flying World War II warplanes.
We know there’s no one size fits all for extraordinary, so look a little closer and you’ll discover we’re extraordinary to the core.
We champion each other and care about our environment for an extraordinary workplace. We surprise and delight for extraordinary customer relationships. We work hard and smart for extraordinary outputs. All this means we can hire extraordinary people who keep bringing it, keep improving, keep sprinkling that extraordinary magic dust.
History of VED
Company founded
We launched back in 1988 as Acorne Sports Ltd.
Supercharged by Virgin
Since 2002, we’ve been a proud member of the Virgin family, working alongside the likes of Virgin Atlantic, Virgin Holidays and Virgin Media to deliver extraordinary moments everywhere.
Backed by Private Equity
Inflexion backed Virgin Experience Days in late 2017 and have since supported the company’s growth and expansion into new markets.
Virgin Incentives was born!
Our B2B division was rebranded in 2017, under the name 'Virgin Incentives', following VED's buyout by Inflexion.
Virgin Experience Gifts - US Expansion
We acquired a strong family run business in the US and put our Virgin stamp on it, launching Virgin Experience Gifts!
Equistone Investment
Equistone Partners Europe acquired a majority stake in Virgin Experience Days. Inflexion Private Equity have retained a minority stake.
New CEO
We’re hugely excited to announce the appointment of Christoph Homann as our new Chief Executive Officer. Christoph will lead the strategic growth plans of both Virgin Experience Days in the UK, and Virgin Experience Gifts in the US.
For us, our People are everything.
We know that all great businesses are built by their People. We’re always striving to do the best by our team, creating an inclusive culture where everyone feels they belong. We love to celebrate achievements big and small; check out our LinkedIn company page to see more about the team that make us extraordinary.
Our Brands
Backed by private equity firm Equistone, we're home to a supercharged world of experiences. Find out more about our brands:
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Virgin Experience Days
We're the UK’s leading provider of experience gifting.
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Virgin Incentives
Our award winning B2B (Business Direct) team, who sell our experiences and gift cards to UK and US businesses.
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Virgin Experience Gifts
Acquired in 2021, our US offering of experience gifts.